LDS Tourism Services Celebrates 18 Years in Business!

In February 2010, the Directors of LDS Tourism Services Ltd., a premier brochure marketing company, will celebrate 18 years of being in business.

LDS Tourism – Brochure Marketing Specialists

Specialising in the distribution and display of leaflets and brochures produced by the local tourism and leisure industries, their familiar swift logo can be seen in hotels, restaurants, pubs, retail outlets and numerous other busy establishments throughout North Wales and the North West. Their selection of wall holders, turnarounds and free-standing dispensers are known as Tourist Information Points (TIPs for short) and have become invaluable focal-points for holidaymakers and locals alike.

Meet the Team at LDS Tourism  

Diana and Paula Bardell-Hedley, the original Partners, set up a small office in a spare bedroom in 1992, with only a second-hand post office van and an Amstrad computer to carry out their work. They gradually built up a reputation for innovation, hard work and reliability, and with it came clients – both large and small- from around the region (nationally, too).

These days the Company has its headquarters in Chester, as well as an office in Llandudno and a number of sub-depots throughout the area. Their uniformed staff and modern fleet of vehicles can be seen dashing about the City on a daily basis, delivering a range of printed materials such as the popular What’s On in Chester & Cheshire magazine.

“My late father owned Vince’s Fishing Tackle shop on Lower Bridge Street for many years. He was a larger than life character, with a regular column in the Evening Leader, and was a very well known face about Town. So, it was only fitting that we should base LDS Tourism Services’ headquarters in Chester.”

LDS Tourism is Beating the Recession – are you?

“Although we started the business during the financial downturn of the early ‘90s, we are currently living through the worst recession in living memory and many small businesses are struggling. Nobody is quite sure how long it will last, so we are doing all we can to adapt our services to suit the current climate.”

“Times are hard for everyone but British tourism appears to be bucking the trend to a degree,” she continues. “People are becoming nostalgic for the old-fashioned British holidays of their childhoods and it’s noticeable that many caravan parks, b&bs, traditional inns, barge holidays and self catering establishments are positively flourishing.

Like all businesses that hope to survive the financial crisis, LDS are fine-tuning their services to suit the times.

“For many years we paid high rental fees to large national companies in order to have exclusive display rights on their premises,” says Diana. “But, without wishing to mention any names, it has become apparent over the past couple of years that certain once busy outlets have slipped out of fashion and become quieter than the graveyard; with more staff than customers milling about. Our clients, quite rightly, expect us to display their promotional materials in popular sites. Although we still pay rental to a number of major retail outlets where the annual footfall is significant, we now put the emphasis on our Network Services and General Distribution. This allows us to keep our prices down.”

“We supply tastefully designed leaflet holders, free of charge, to tourism operators, then service them on a frequent basis – keeping the stands tidy and full of up-to-date information. In return, the outlet owners place our stands in prominent places. It’s a sort of symbiotic relationship which works well for everyone concerned and benefits the local economy.”

New Social Media Marketing Services at LDS Tourism

LDS Tourism Services has more recently branched out into social media marketing and has another exciting project in the pipeline, which is due to be announced at any moment.

Find LDS Tourism Services at the Directory of Chester.

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